TY  - GEN
AU  - Chauhan, Ashok K.
AU  - Jhajharia, Parul Ed.
TI  - Cases in management 
SN  - 9788120341586
U1  - 658.1511 
PY  - 2011///
CY  - New Delhi
PB  - PHI learning private limited
KW  -  
N1  - CONTENTS
Foreword by Dr. Ashok K. Chauhan  xvii 
Preface  xix
PART A   SAMSAD-MARKETING
1. Corporate Social Responsibility: A Case Study on Vodafone 3-18
LEELA VEDANTAM AND V. SESHAIAH SHASTHRI
2. Supply Chain Management: A Study of the Indian Food Processing Industry   19-26
AMIT KUMAR DWIVEDI, PUNIT KUMAR DWIVEDI AND NIVEDITA TEWARI 
3. DRM or No DRM for Digital Music Lovers and Sellers    27-40
VIVEK PAUL, VANDANA SHARMA AND HIMANSHU CHOUDHARY 
4. Aircel: Marketing Strategies of a New Player in the Telecom Market  41-56
CHHABI SINHA CHAVAN
5. The Creation of a Successful Brand: A Case of Indian Premier League  57-65
G.K. SlNHA
6. Corporate Governance in India: Transmission to Transformation   66-79
RAJESH KOTHARI AND NARENDRA SHARMA 
7.  Raymond's: The Incomplete Saga of 'The Complete Man'     80-89 
BILAL MUSTAFA KHAN 
8. Unified Access Gateway: Creating New Markets  90-103
ABHIRAJ ANAND, SUJIT KUMAR, MADHUKAR KUMAR
9.   Reinventing the LG Brand: A Manifesto for Corporate Brand Management    104-125
BILAL MUSTAFA KHAN
PART B   PARISHAD-HR
10.   Strategic Human Resource Management and Service Organizations: A Case Study   129-142
PRADEEP KAUTISH
Leadership at All Levels: HR Role   143-147
S.A. UDAY KAILASH 
Bharat Sanchar Nigam Limited: The Case of an Underperformer   148-164
PAMELA CHAWLA AND VINAY CHOPRA
Going Beyond Employee Engagement 165-173
ALKA GUPTA AND HEENA VERMA
Assessing the Readiness of an Organization Towards Becoming a Learning Organization: A Case Study of Tata Motors 174-184
TANUSHREE BALUNI AND ANJU YADAV
PART C MANTRANA-FINANCE
Working Capital Management in Agriland Biotech: A Case Study  187-202
D. KUMARA CHARYULU AND AMIT KUMAR DwiVEDI
Pre- and Post-Merger Valuation: A Case Study of Tata-Corus Merger Deal  203-226
SUMEET GUPTA AND NARENDRA SHARMA
Evaluation of Share Prices of Ranbaxy Laboratories 227-241
SMITA KUNDU AND V.K. MITTAL 
18.  A Critique to Financial Exposures to Market Risks by the Indian Banking Industry: An Empirical Case Study of Profitability Measures in the Banking Industry  242-261
DEEPAK TANDON, NUSRAT JAHAN AND LAXMI JAKHAR
Financial Lessons Learned Over a Period of Time in India   262-272
RAJESH ARORA
PART D   PRERNA-GENERAL MANAGEMENT 	
NPA in Indian Banking Sector: A Case Study 275-289
GAURI MODWEL AND SONIA SINGH
21. Devotional Tourism: An Entrepreneurial Challenge  290-296
RAJEEV SHARMA AND NAVIN SHRIVASTAVA
22.  Takeover Blues  297-315
PlERANGELO CERANA AND B.K. SRIVASTAVA
23.  The Oil Journey: A Case Study on Entrepreneurship 316-324
R.K. MlTTAL AND MEENAKSHI GANDHI
24.   Infosys Technologies: International Strategy and Global Meltdown   325-347
VIPUL KAUSHIK AND SURYANSH MANGUK 
25.  City Bus Service of Indore  348-365
RAM KUMAR DHURKARI AND N. KRISHNADAS 
List of Contributors 367-370
Index    371-376



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