TY  - GEN
AU  - Bajpai, Naval
TI  - Business research methods
SN  - 9788131754481
U1  - 001.42 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education
KW  -  
N1  - CONTENTS
About the Author xxii 
Preface xxiii
Part I  Introduction to Business Research 1
1	Business Research Methods: An Introduction 3
2	Business Research Process Design 19
Part II  Research Design Formulation 41
3	Measurement and Scaling 43
4	Questionnaire Design 69
5	Sampling and Sampling Distributions 93
Part III  Sources and Collection of Data 123
6	Secondary Data Sources      125
7	Data Collection: Survey and Observation 139
8	Experimentation      161
9	Fieldwork and Data Preparation 185
Part IV  Data Analysis and Presentation 207
10	Statistical Inference: Hypothesis Testing for Single Populations 209
11	Statistical Inference: Hypothesis Testing for Two Populations 251
12	Analysis of Variance and Experimental Designs 307
13	Hypothesis Testing for Categorical Data (Chi-Square Test) 363
14	Non-Parametric Statistics 393
15	Correlation and Simple Linear Regression Analysis 457
16	Multivariate Analysis—I: Multiple Regression Analysis      515
17	Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis 597
18	Multivariate Analysis—III: Factor Analysis, Cluster Analysis, Multidimensional Scaling, and Correspondence Analysis 637
Part V  Result Presentation 697
19	Presentation of Result: Report Writing  . 699
Appendices      717 
Glossary 739 
Name Index 753 
Subject Index 757

ER  -