TY - GEN AU - Thiel, Peter TI - Zero to one : notes on startups or how to build the future SN - 9780804139298 U1 - 658.11 PY - 2014/// CY - London PB - Virgin books KW - N1 - CONTENTS Preface: Zero to One 1 1 The Challenge of the Future 5 2 Party Like It’s 1999 12 3 All Happy Companies Are Different 23 4 The Ideology of Competition 35 5 Last Mover Advantage 44 6 You Are Not a Lottery Ticket 59 7 Follow the Money 82 8 Secrets 93 9 Foundations 107 10 The Mechanics of Mafia 118 11 If You Build It, Will They Come? 126 12 Man and Machine 140 13 Seeing Green 152 14 The Founder’s Paradox 173 Conclusion: Stagnation or Singularity? 191 Index 197 Acknowledgments 197 Illustration Credits 199 Index 201 ER -