TY - BOOK AU - Doordan, Dennis TI - Design history : an anthology SN - 9780262540766 U1 - 745.409 PY - 1995/// CY - Cambridge PB - MIT Press KW - N1 - CONTENTS Acknowledgments iii Introduction v Section I Graphic Design David Brett Drawing and the Ideology of Industrialization 3 Bradford R. Collins The Poster as Art; Jules Cheret and the Struggle for the Equality of the Arts in Late Nineteenth-Century France 17 Paul Shaw Tradition and Innovation: The Design Work of William Addison Dwiggins 28 Enric Satue Super Veloz: A Typographic System for the Small Printer 44 Gyorgy Haiman Imre Kner and the Revival of Hungarian Printing 53 Ellen Mazur Thomson Alms for Oblivion: The History of Women in Early American Graphic Design 64 Section II Design in the American Corporate Milieu Roland Marchand The Designers go to the Fair, I: Walter Dorwin Teague and the Professionalization of Corporate Industrial Exhibits, 1933-1940 89 Roland Marchand The Designers go to the Fair, II: Norman Bel Geddes, the General Motors "Futurma," and the Visit-to-the-Factory Transformed 103 David Gartman Harley Earl and the Art and Color Section: The Birth of Styling at General Motors 122 Dennis P. Doordan Design at CBS 145 Dennis P. Doordan Promoting Aluminum: Designers and the American Aluminum Industry Section III Design in the Context of National Experience James A. Schmeichen Reconsidering the Factory Art-Labor, and the Schools of Design in Nineteenth-Century Britain 167 Larry D. Lutchmansingh Evolutionary Affinity in Arthur Mackmurdo's Botanical Design 178 Mitchell Schwarzer The Design Prototype as Artistic Boundary: The Debate on History and Industry in Central European Applied Arts Museums, 1860-1900 185 Matthew Turner Early Modern Design in Hong Kong 200 Shou Zhi Wang Chinese Modern Design: A Retrospective 213 Svetlana Sylvestrova That Was the Beginning 242 John Turpin The Irish Design Reform Movement of the 1960s 252 Sources 271 bout the Contributors 273 ER -