TY  - GEN
AU  - Anholt, Simon
TI  - Places identity, image and reputation 
SN  - 9780230239777
U1  - 307.760688 
PY  - 2010///
CY  - New York
PB  - Palgrave Macmillan
KW  -  
N1  - CONTENTS
List of Figure and Tables  ix
Introduction 1
1  Images of Place: Is This About Marketing, or Isn't It?	9
2. On Image and Trust	20
3.National Identity: Cause or Effect?	31
4. Should Places Have Simple Images?	38
5. Sketches of National Image and Identity	48
Pakistan and Mexico	48
Kenya	49
Denmark	51
Italy	53
Israel	57
Switzerland	61
Latvia	64
America	68
Albania	73
Bilbao and Dubai	74
Asia	75
China	77
6.When Does Marketing Make Sense?	84
7.Pubhc Diplomacy and Place Branding: Where's the Link?94
8.'Brand Europe' - Where Next?	103
How the world sees Europe	105
Defining'brand Europe'	109
9.Public Sector, Private Sector	117
10.The Media and National Image	125
The national Media Centre	132
Bad press	133
The question of deserved reputation	136
Picking your battles	141
11.Is This About Me?' - The Critical Issue of Relevance	144
S12.ome Conclusions	157
Notes	161
Index	163


ER  -