TY  - GEN
AU  - Thaler, Richard H.
AU  - Sunstein, Cass R.
TI  - Nudge : : improving decisions about health, wealth and happiness
SN  - 9780141040011
U1  - 330.16 
PY  - 2009///
CY  - New Delhi
PB  - Penguin Books
KW  -  
N1  - CONTENTS
Acknowledgments    ix
Introduction i
PART I
Humans and Econs
I. Biases and Blunders   19
z. Resisting Temptation  43
Following the Herd  57
When Do We Need a Nudge?   79
Choice Architecture   89
PART 11
Money
Save More Tomorrow   113
Naive Investing   128
Credit Markets   140
Privatizing Social Security: Smorgasborg Style  151
PART III
Society
Prescription Drugs: Part D for Daunting  167
How to Increase Organ Donations   184
iz. Saving the Planet  193

Privatizing Marriage   211
PART IV
Extensions and Objections
A Dozen Nudges      2.2.7
Objections      135
The Real Third Way       253
Postscript: The Financial Crisis of 2008     255
Notes    261
Bibliography   270
Index   295


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ER  -