TY  - GEN
AU  - IDEO.org
TI  - Field guide to human-centered design
SN  - 9780991406319
U1  - 745.2 
PY  - 2015///
CY  - San Francisco
PB  - Design Kit
N1  - CONTENTS
Introduction  09
Mindsets   17
Creative Confidence  19
Make It  20
Learn from Failure  21
Empathy   22
Embrace Ambiguity  23
Optimism  24
Iterate, Iterate, Iterate 61	25
Methods  27
INSPIRATION  29
Frame Your Design Challenge  31
Create a Project Plan  34
Build a Team  35
Recruiting Tools  36
Secondary Research  37
Interview  39
Group Interview  42
Expert Interview  43
Define Your Audience  44
Conversation Starters  45
Extremes and Mainstreams  49
Immersion  52
Analogous Inspiration  53
Card Sort  57
Peers Observing Peers  60
Collage  61
Guided Tour  64
Draw It  65
Resource Flow   67
Case Study: Vroom  71
IDEATION
Download Your Lear  77
Share Inspiring Stori   78
Top Five  79  
Create Insight State  81
How Might We 85
Create Frameworks  89
Brainstrom  94
7 *+
Brainstorm Rules  95
Bundle Ideas  97
Get Visual  101
Mash-Ups  104
Design Principles  105
Create a Concept  108
Co-Creation Sessio'  109
Gut Check Determine What to  110
StoryPoard  113
Role Playing  118
Rapid Prototyping  119
Business Model 123
Get Feedback  126
Integrate Feedbac  127
Case Study: Asili  129
IMPLEMENTATION  133
Live Prototyping  135
Roadmap  136
Resource Assessment  137
Build Partnerships  140
Ways to Grow Framework  141
 
Staff Your Project  144
Funding Strategy  145
Pilot   146
Define Success  147
Keep Iterating  148
Create a Pitch  149
Sustainable Revenue  152
Monitor and Evaluate  153
Keep Getting Feedback  157
Case Study: Clean Team  159
Resources  163
Colophon  189
 


ER  -