TY  - GEN
AU  - Packard, Vance
TI  - Hidden persuaders
SN  - 9780978843106
U1  - 659.1019 
PY  - 2007///
CY  - New York
PB  - Ig Publishing
N2  - CONTENT
Introduction by Mark Crispin Miller	9
1. The Depth Approach	31
PERSUADING US AS CONSUMERS
2. The Trouble With People	37
3.   So Ad Men become Depth Men	46
4.   ....And The Hooks Are Lowered	58
5.   Self-images for Everybody	65
6.   RX for Our Secret Distresses	74
7.   Marketing Eight Hidden Needs	86
8.   The Built-in Sexual Overtone	95
9.   Back to the Breast, and Beyond                  106
10.BabeslnConsumerland                    112
11. Class and Caste in the Salesroom	119
12. Selling Symbols to Upward Strivers              126
13. Cures for Our Hidden Aversions                 136
14. Coping with Our Pesky Inner Ear                 146
15. The Psycho-Seduction of Children                153
16. New Frontiers for Recruiting Customers         161
PERSUADING US AS CITIZENS
17. Politics and the Image Builders                 171
18. Molding "Team Players" for Free Enterprise        188
19. The Engineered Yes	200
20. Care And Feeding Of Positive Thinkers           208
21. The Packaged Soul?	Z14
IN RETROSPECT
22. The Question of Validity                        221
23. The Question of Morality                       231

UR  - https://www.pdfdrive.com/the-hidden-persuaders-d50187093.html
ER  -