TY  - BOOK
AU  - Chaturvedi, Abha  
AU  - Chaturvedi, Anil
TI  - Trusted by generations tested by time : 75 years in the life of ACC limited
SN  - 9780670085811
U1  - 650.1 
PY  - 2012///
CY  - New Delhi
PB  - Penguin Books
N2  - CONTENTS
Foreword - Ratan N. Tata  8
Synonymous with Cement - Charles Correa 10
Commendations  12
Authors' Note - Feet in the Past, Eyes on the Future   16
PART I - THE BIRTH OF A LEADER
ACC-A Dream Fulfilled 20
A Merger That Was Built to Last 39
PART II - TESTED BY TIME
Leadership in a Competitive Environment:
The Early Learning  60
Marshalling Innovation in a War-Driven Environment ..71
The Experience with Partition  79
Leading without Autonomy  94
The Challenge of Deregulation  111
The Elephant Begins to Dance  121
PART III - ALWAYS AHEAD
Saluting the Dignity of Life  136
In Harmony with Nature  151
A Responsible Corporate Neighbour    168
EPILOGUE
A Point of Inflexion  180
Index                         185 


ER  -