TY  - BOOK
AU  - Gujarat, Chief electoral officer
TI  - Systematic voter's education and electoral participation (SVEEP) Gujarat general elections (2012)
U1  - 324.63 
PY  - 2012///
CY  - Gandhinagar
PB  - Chief Electoral Officer
KW  -  
N2  - CONTENTS
MESSAGE BYCHIEFELECTION COMMISSIONER 
MESSAGE BY ELECTION COMMISSIONER 
MESSAGE BY ELECTION COMMISSIONER FOREWORD BY DIRECTOR GENERAL INTRODUCTION BYCHIEF ELECTORAL OFFICER
ABBREVIATIONS 
GLOSSARY 
LISTOFTABLES 
LIST OF FIGURES
1. SVEEP                                                                                                                                                    01
1.1 ABOUT SVEEP                                                                                                                            03
1.2 WHY SVEEP
1.3 BRIEF HISTORY OF SVEEP IN INDIA                                                                                     03
1.4 SUMMARYOFOPERATIONALGUIDELINESONSVEEPBYECI                                            04
2. GUJARATATAGLANCE                                                                                                                     07
2.1 BRIEFSOCIO-ECONOMIC&DEMOGRAPHICPROFILEOFTHESTATE			 09
2.2 ASSEMBLY CONSTITUENCY PROFILE OF THE STATE					 10
2.3 CULTURAL PROFILE OF STATE 								 14
3.         VOTER PROFILE OF GUJARAT- GAP ANALYSIS					 21
3.1 EP RATIO OF ELECTORS 									 23
3.2 AGE COHORT ANALYSIS OF ELECTORS						 25
3.3 GENDERBREAKUPOFELECTORS                						 28
3.4 LITERACY RATE 										 30
3.5 URBAN VOTERS 										 31
3.6 IDENTIFYING EXCLUDED COMMUNITIES/CATEGORIES        				 32
3.7 ERO TO AC RATIO 									 33
3.8 THE AVAILABILITY OF HASSLE FREE REGISTRATION 				 33
3.9 TURNOUT IN PREVIOUS ELECTIONS 							 34
3.10 TRIBAL VOTERS/MIGRATION ISSUES 							 35
3.11 SOCIO-CULTURAL CONTEXT 								 36
3.12 POLLING STATION DISTANCE AND INFORMATION					 37
4. PREPARATORY LEARNING 								 39
4.1        LEARNING FROM WITHIN INDIA 							 41
4.2       LEARNING FROM WITHIN GUJARAT						 44
4.3 LEARNING FROM INTERNATIONAL EXPERIENCES					 46
4.4 LEARNING FROM NATIONAL VOTERS'DAY CELEBRATIONS				 47
5. PLANNING-PHASE I									 51
5.1 APPROACH PAPER FOR GUJARAT							 53
5.2 LETTER OF CEO TO DEOs								 54
5.3 OBJECTIVES										 56
5.4 TARGETS FOR SVEEP									 58
5.5 DISTRICT LEVEL PLANS 									59
6. PLANNING-PHASE II: KNOWLEDGE, ATTITUDE, BEHAVIOR,			 73	BELIEFS & PRACTICES OF VOTERS
6.1 ABOUT THE BASELINE KABBP STUDY IN GUJARAT 					 75
6.2 MAJOR FINDINGS OFTHE BASELINE KABBP STUDY 					 75
6.3 WAY FORWARD IDENTIFIED BASED ON BASELINE STUDY				 77
7. STRATEGY											 83
7.1 OVERALL STRATEGY								      86
7.2 PARTNERSHIPS AND COLLABORATIONS						 89
7.3 LAST MILE DELIVERY: INCLUSION STRATEGY 					103
7.4 TARGETED INTERVENTIONS IN IDENTIFIED POLLING STATIONS			108
7.5 CONTENT&THEIRMODES:WHAT & HOW OF INFORMATION, 			109	  MOTIVATION & FACILITATION
7.6 ENGAGEMENT WITH MEDIA 								132
7.7 NATIONAL AND LOCAL ICON/EMISSARY 						133
7.8 USEOFTECHNOLOGY 									134
8. EXECUTION 										137
8.1 ADMINISTRATION 									139
8.2 ROLL OUT OF SVEEP 									141
8.3 FUNDINGOFSVEEP 									166
8.4 MONITORING&REVIEWOFSVEEPACTIVITIES 						168
9. OUTCOMES 										171
9.1 HEALTHIER ELECTORAL ROLLS AND REGISTRATION 				173
9.2 INCREASE IN OVERALL TURNOUT 							174
9.3 INCREASE IN FEMALE TURNOUT 	`						176
9.4 INCREASE IN URBAN TURNOUT 							177
9.5 INCREASE IN TRIBAL VOTERSTURNOUT 						177
9.6 INCREASE IN TURNOUT IN LOW VOTERTURNOUTPOLLING 				178 STATIONS TARGETED FOR FOCUSED INTERVENTIONS
9.7 INCREASE IN TURNOUT OF ELECTION STAFF						 180
9.8 THE CASE OF KATHIDARBAR WOMEN OF AMRELI					 180
9.9 THECASEOFSATIPATISOFDANGS							 183
9.10 THE CASE OF PROJECT AFFECTED PERSONS OF AHMEDABAD			 183
10. INNOVATIONS & BEST PRACTICES: WHAT WAS NEW & EFFECTIVE IN SVEEP?      187
10.1 MATDAARSAHAYATAKENDRAS							 189
10.2 FLEXIBILITYOF PLANS									 190
10.3 REPLICATION AS A STRATEGY                                                                                            191
10.4 BLO REGISTER 										 192
10.5 BLO VISIT RECORD 									 192
10.6 SVEEP NODAL OFFICER AT DISTRICT LEVEL 					 192
10.7 COMMUNICATION BOMBARDMENT							 193
10.8 SYSTEMATIC ENROLLMENT OF YOUTH THROUGH EDUCATIONAL
         INSTITUTIONS                     								193
10.9 TRACING 18 YEAR OLDS FOR REGISTRATION 					194
10.10 LISTOFCLAIMSANDOBJECTIONSINPUBLICDOMAIN 				195
10.11 BULWARK OF PARTNERSHIPS 							196
10.12 PARTNERSHIP WITH GOVERNMENT MEDIA-DOORDARSHAN 			197
10.13 PARTNERSHIP WITH A PRIVATE FM RADIO CHANNEL 				197
10.14 PARTNERSHIPWITHASCHOOLFORCONTENTCREATION 				198
10.15 BAA, BAUAURBETI CAMPAIGN 							198
10.16 SANKALPAPATRAS 									199
10.17 YOUTH ELECTION EMISSARY 							201
10.18 VERYSENIORCITIZENSASLOCALICONS 						202
10.19 E-MAMTA 										204
10.20 DENA BANK FACILITIES 								204
10.21 UTILIZING LOCAL CULTURAL EVENTS, FESTIVALS AND MEDIUMS                      205
10.22 EDUCATING POLITICAL PARTIES 							206
10.23 INFORMATION FORCANDIDATES 							206
10.24 ONLINE ENGAGEMENT 								206
10.25 COMBINING SVEEP WITH CONFIDENCE BUILDING % 				207
PHOTO GALLERY 										210
11. FEEDBACKS FUTURE OF SVEEP 							219
11.1 END LINE KABBP SURVEY 								221
11.2 FEEDBACK RECEIVED: 2012 ELECTIONS 						224
11.3 FUTURE OF SVEEP: WHAT WILL BE DONE DIFFERENTLY? 				240
12.       ACKNOWLEDGEMENTS 								242
13.       ANNEXURE 										243
13.1      DISTRICT WISE LITERACY RATES ACCORDING TO GENDER OF GUJARAT AS 		PERCENSUS2011
13.2      VOTER TURNOUT ACCORDING TO GENDER IN PARLIAMENTARY ELECTIONS		 IN GUJARAT
13.3      LETTER FROM CEO OFFICE TO DEOS ON DEVELOPMENT OF DISTRICT 	SVEEPPLANS
13.4      DETAILED QUESTIONNAIRE FOR BASELINE KABBP STUDY
13.5      ECI INSTRUCTION (NO. 491/ IEC/ AO/ 2010) ON VOTER AWARENESS 		OBSERVER
13.6      DETAILED FORMAT FOR SVEEP REPORTING IN GUJARAT
13.7      DETAILED QUESTIONNAIRE FOR END LINE KABBP STUDY
13.8      ECI INSTRUCTION (NO. 491/IEC/2010) ON APPOINTMENT OF ADDITIONAL			 CHIEF ELECTORAL OFFICER
13.9      ENGLISH TRANSLATION OF SANKALPA PATRA

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