TY - GEN AU - Radjou, Navi and others TI - Jugaad Innovation : a frugal and flexible approach to innovation for the 21st century SN - 9788184002058 U1 - 745.2 PY - 2012/// CY - Noida PB - Random House India N2 - Contents Foreword by Sam Pitroda xiii 1. Jugaad: A Breakthrough Growth Strategy 1 2. Principle One: Seek Opportunity in Adversity 28 3. Principle Two: Do More with Less 64 4. Principle Three: Think and Act Flexibly 99 5. Principle Four: Keep it Simple 131 6. Principle Five: Include the Margin 159 7. Principle Six: Follow Your Heart 193 8. Integrating Jugaad into Your Organization 220 9. Building Jugaad Nations 245 Notes 281 Acknowledgments 313 A Note on the Authors 315 A Note on the Type 319 ER -