TY - BOOK AU - Charan, Ram TI - What the CEO wants you to know : using business acumen to understand how your company really works SN - 0609608398 U1 - 658.4 PY - 0000///2 CY - New York PB - Crown Publishers N1 - Contents Preface 11 I Business Acumen: The Universal Language of Business 15 1. What Jack Welch and Street Vendors Share: The Essence of Business Thinking ' 17 2. Every Business Is the Same Inside: Cutting Through to Cash, Margin, Velocity, Growth, and Customers 28 3. Understanding Your Company's Total Business: How the Pieces Come Together 56 II Business Acumen in the Real World 65 4. The World Has Complexity, Leaders Provide Clarity: Figuring Out Business Priorities 67 5. Wealth Is More Than Making Money: Seeing the Business Like an Investor 77 III Getting Things Done 91 6. Growing People Takes Courage: Making Matches, Fixing Mismatches 93 7. Making Groups Decisive: Designing Social Operating Mechanisms 112 8. What to Do and How to Do It: A CEO witrTan Edge in Execution 119 IV Your Personal Agenda 127 9. Your Part in the Big Picture: Rekindling the Spirit of the Lemonade Stand 129 Index 138 ER -