TY  - BOOK
AU  - Shane, Scott
TI  - Technology strategy for managers and entrepreneurs
SN  - 813172493X
U1  - 658.514 
PY  - 2009///
CY  - Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Business enterprises--Technological innovations
KW  - Technological innovations--Management
N1  - CONTENTS Chapter 1  Introduction  1 SECTION A:  UNDERSTANDING TECHNOLOGICAL CHANGE  16 Chapter 2  Technology Evoloution  16 Chapter 3  Technology Adoption and Diffusion  45 Chapter 4  Sources of Innovation  71 SECTION B:  COMING UP WITH INNOVATIONS  96 Chapter 5  Selecting Innovation Projects  96 Chapter 6  Customer Needs  117 Chapter 7  Product Development  144 SECTION C:  BENEFITING FROM INNOVATION  170 Chapter 8  Patents  170 Chapter 9  Trade Secrets, Trademarks, and Copyrights  196 Chapter 10  Capturing Value from Innovation  226 Chapter 11  Competitive Advantage in High-Tech Industries  248 Chapter 12  Technical Standards  269 Chapter 13  Strategy in Networked Industries  288 SECTION D:  FORMULATING TECHNOLOGY STRATEGY  308 Chapter 14  Collaboration Strategies  308 Chapter 15  Strategic Human Resource Management of Technical Professionals 335 Chapter 16  Organization Structure for Technology Strategy  358 Name Index  387 Subject Index  393
ER  -