TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack
TI  - Bottom-up marketing
SN  - 0070527334
U1  - 658.8 
PY  - 1989///
CY  - Berkley,P.A,New York,Tokyo etc
PB  - McGraw Hill Pub. 
KW  - Synonyms -- Antonyms -- English Language
KW  - Marketing
KW  - Advertising
KW  - Poor
ER  -