TY  - BOOK
AU  - Reidenbach, Eric R.
AU  - Goeke, Reginald W.
TI  - Strategic six sigma for champions : keys to sustainable competitive advantage
SN  - 8131707318
U1  - 658.404 
PY  - 2007///
CY  - Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
N1  - CONTENTS List of Tables and Figures    vii Preface   ix Introduction  xiii Chapter 1  Value Matters  1 Emotional versus Cognitive Responses   2 The Interaction between Quality and Price  4 Linkage to Performance    5 Six Sigma Projects Need a Strategic Metric  .   7 What Is a Good Strategic Metric?  8 Linking Value to Processes    11 Chapter 2  Value Tools    13 Understanding Market Value: The Customer Value Model13 Understanding Your Competitive Value Proposition: The Competitive Value Matrix  19 Chapter 3  Identifying Critical Processes for Value Enhancement  21 Calculate Critical Value Gaps  22 Identify the Value Stream   23 Constructing the CTQ/Process Matrix   27 Target Processes of Six Sigma Projects    29 Looking Ahead    30 Chapter 4Good Measurement Begins with Focus31 Product/Market  32 Strategic Criteria  34 Chapter 5Asking the Right Questions 39 Marketing and Salespeople  40 Chapter 6Questionnaire Construction  51 Screening for the Right Respondent51 Questionnaire Layout and Structure  55 Why Is Good Measurement So Important to Six Sigma? 69 Chapter?Sampling and Data Collection 71 Data Collection 71 Sampling Approaches76 Sample Sizes  80 Incentives 81 Chapter 8Premodeling Issues  83 Multicollinearity  84 Factors  86 Reliability  93 Chapter 9Monitoring Changes in Value Gaps  97 Internal Performance Metrics  98 Transaclional Measures of Customer Value.99 Diagnostic Snapshots  105 Alignment of Business Information Systems  107 Chapter 10 Keys to the Strategic Deployment of Six Sigma  109 CW I: Listen to the VOC110 CW 2: Customer Satisfaction Is the Goal111 CW 3: More Than One Customer 113 Make Your Strategic Six Sigma Initiative Part of Your Competitive Strategy114 Evolve to a Market Focus114 Select Reliable Research Vendors  115 Focus on the Entire Value-Delivery System116 Set up a Fact-Based Process to Eliminate Agendas116 Monitor Changes in the Organization's Value Proposition  116 Commit to Periodic Customer Analyses117 Glossary  119 References123
ER  -