TY  - BOOK
AU  - Khurana, Rakesh
AU  - Ravichandran, A. N.
TI  - Strategic marketing management : concepts and cases an Indian context
SN  - 8172400829
U1  - 658.8 
CY  - New Delhi
PB  - Global Business Press
KW  - Entwicklungsländer
KW  - Marketing--Management
KW  - Strategic planning
ER  -