TY  - BOOK
AU  - Barney, Jay B.
AU  - Hesterly, William S.
TI  - Strategic management and competitive advantage : concepts
SN  - 8120341546
U1  - 658.4012 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning Pvt Ltd
N1  - CONTENTS Part 1: THE TOOLS OF STRATEGIC ANALYSIS 1 What Is Strategy and the Strategic Management Process? 2 Evaluating a Firm's External Environment  28 3 Evaluating a Firm's Internal Capabilities  64 Part 2: BUSIMESS-LEVEL STRATEGIES 4 Cost Leadership102 5 Product Differentiation130 Part 3: CORPORATE STRATEGIES 6 Vertical Integration162 7 Corporate Diversification  188 8 Organizing to Implement Corporate Diversification  220 9 Strategic Alliances  248 10 Mergers and Acquisitions276 11 International Strategies  306 Appendix: Analyzing Cases and Preparing for Class Discussions  343 Glossary  347 Illustration/Photo Credits  355 Company Index  357 Name Index  361 Subject Index  365
ER  -