TY  - BOOK
AU  - Singh, Uttamkumar
AU  - Jyee, Ravi
TI  - Strategic brand management : measuring and managing brand equity
SN  - 8171394116
U1  - 658.827 
PY  - 2010///
CY  - New Delhi
PB  - Jnanada Prakashan
N1  - CONTENTS Foreword  (v) 1 Brand Equity: Capitalising on Intellectual Capital  1 2 Brand Equity to Market Performance  13 3 Brand Management: Role of Trademarks  57 4 Brand Literature Review  69 5 Brand and Product Management  99 6 Consumer Brand Management  124 7 Corporate Branding  158 8 Ethical Branding and Corporate Reputation  189 9 Evolution of Brand and Stock Market  205 10 Online Brand Management  221 11 Strategic Brand Management in Global Environment  248 12 The Impact of Market Information on Building Brand Equity in Logistics 262 13 The Role of Corporate Branding in a Market  287 14 Tourist Brand Management and Loyalty  320 Bibliography  343 Index  347
ER  -