TY  - BOOK
AU  - Kakkar, Arjun
TI  - Small business management : concepts and techniques for improving decisions
SN  - 9380228058
U1  - 658.022 
PY  - 2009///
CY  - New Delhi
PB  - Global India Publications Pvt. Ltd.
N1  - CONTENTS Preface  v 1.  Small Business Management : An Introduction  1 2.  The Right Small Business  23 3.  Market Assessment  47 4.  Building a Business Plan  89 5.  Financing the Business  173 6.  Marketing Your Product  247 Bibliography  305 Index  307
ER  -