TY  - BOOK
AU  - Mishra, Pundrik
TI  - Sales management : keys to effective sales
SN  - 9380228457
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Global India Publications Pvt. Ltd.
N1  - CONTENTS Preface  v 1. Sales Management : An Introduction  1 2. The Importance of Sales Promotion  9 3. The Global Dimension of Sales Promotion  51 4. Key Promotional Concepts and Thinkers  67 5. Communication Strategy  115 6. Managing Sales and Promotion Work  169 7. Current Trends in Sales  189 8. Management of Direct Sales and Marketing  223 9. Scope and Nature of Sales Management  243 10. Personal Selling  259 Bibliography  295 Index  301
ER  -