TY  - BOOK
AU  - Bajaj, Chetan & Others
TI  - Retail management
SN  - 019566986X
U1  - 658.87 
PY  - 2008///
CY  - Madras,Singapore etc
PB  - Oxford Uni. Press
N1  - CONTENT : 1.Retailing, : Role, Releavance and Trends  1 2.Retail Organization  53 3.Retail in India  118 4.Retail Customer200 5.Retail Market Segmentation 256 6.Retail Location Strategy  295 7.product and Merchandise Management  344 8.Atmospherics and Retail Space Management  402 9.Retail Pricing454 10.Retail Promotion Strategy  513 11.Relationship Marketing in Retailing573 Annexures 623 Index  694
ER  -