TY  - BOOK
AU  - Modi, Pratik
AU  - Mishra, Debiprasad
TI  - Preliminary scale for measuring the market orientation of non-profit organisations in India
U1  - 658.048 
PY  - 2008///
CY  - Anand
PB  - Institute of Rural Management (IRMA)
N1  - CONTENTS Abstract 1 Introduction  1 2 Literature Review  2 3 Domain Specification  5 3.1 Non-Profit Organisations (NPOs)  5 3.2 Non-Profit Market Orientation (MONPO)  6 3.3 Beneficiary Orientation (BO)  7 3.4 Donor Orientation (DO)  7 3.5 Peer Orientation (PO)  8 3.6 Interfunctional Co-ordination (ICO)  8 4 Method  9 4.1 Item Generation  9 4.2 Intial Purification of the Scale Items  9 4.3 Pilot Study  10 4.4 Data Collection  10 4.5 Data Analysis  11 5 Scale Reliability  13 5.1 Non-Profit Market Orientation (MONPO)  13 5.2 Non-Profit Performance and Effectiveness  15 6 Validity of the MONPO Scale  15 6.1 Content Validity  16 6.2 Construct Validity  17 6.3 Nomological Validity  18 7 Discusion and Conclusions  19 8 Limitations and Research Directions  21 Acknowledgements References
ER  -