TY  - BOOK
AU  - Johnston, Robert E.
AU  - Bate, J. Douglas
TI  - Power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities
SN  - 812033311X
U1  - 658.4012 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
N1  - CONTENTS Acknowledgments  vii Intorduction  ix Part 1 : The What and Why of Strategy  Innovation  1 1 Strategy meets innovation  3 2 Strategy innovation is managing the future 13 3 Strategy innovation is not strategic planning  28 4 The discovery process 38 Part 2 : A Guide for Implementation  55 5 The discovery process : the Moen story  57 6  The discovery process : staging phase  71 7  The discovery process : aligning phase 106 8  The discovery process : exploring phase  136 9 The discovery process : creating phase  185 10 The discovery process : mapping phase  211 Part 3 : Advanced Strategy Innovation  227 11 Maximizing the discovery process  229 12  Formalizing a strategy innovation system  247 Epilogue : The future of strategy innovation  269 Glossary  273 Recommended Readings  279 Index  283
ER  -