TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack
TI  - Positioning : the battle for you mind
SN  - 0070652643
U1  - 659.1 
PY  - 1986///
CY  - Berkley,P.A,New York,Tokyo etc
PB  - McGraw Hill Pub. 
KW  - Positioning (Advertising)
ER  -