TY  - BOOK
AU  - Champy, Jim
TI  - Outsmart ! : how to do what your competitors can't
SN  - 8131720500
U1  - 650.1 
PY  - 2008///
CY  - Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
N1  - CONTENTS Introduction..x Chapter 1  It's a Smart, Smart, Smart, Smart World ..2 Chapter 2  Compete by Seeing What Others Don't: How Sonicbids Spotted a  5 Billion Market. 20 Chapter 3  Compete by Thinking Outside the Bubble: MinuteClinic Delivers Healthcare Retail 38 Chapter 4  Compete by Using All You Know: Basics Are Blazing at Smith & Wesson.. 58 Chapter 5  Compete by Changing Your Frame of Reference: HowShutterfly Saw the Bigger Picture.. ..80 Chapter 6  Compete by Doing Everything Yourself: S.A. Robotics-Reaching Into Every Detail.. 96 Chapter 7  Compete by Tapping the Success of Others: Jibbitz Wins by Riding a Croc..114 Chapter 8  Compete by Creating Order Out of Chaos: Partsearch Finds the Item You Need.. 130 Chapter 9  Compete by Simplifying Complexity: SmartPak Brings Stability to the Stables.. 146 Epilogue.. 164 Index . 176
ER  -