TY  - BOOK
AU  - Crawford, Merle
AU  - Benedetto, Anthony Di
TI  - New products management
SN  - 0071289232
U1  - 745.2068 
PY  - 2011///
CY  - New York
PB  - McGraw Hill International Book Co. 
KW  -  
N1  - CONTENTS PART 1 Overview and Opportunity Identification/Selection3 1 The Strategic Elements of Product Development5 2 The New Products Process  26 3 Opportunity Identification and Selection: Strategic Planning for New Products60 PART  2 Concept Generation93 4 Creativity and the Product Concept  95 5 Finding and Solving Customers' Problems125 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping 150 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques167 PART  3 Concept/Project Evaluation187 8 The Concept Evaluation System189 9 Concept Testing  209 10 The Full Screen237 11 Sales Forecasting and Financial Analysis255 12 Product Protocol  283 PART 4  Development307 13 Design311 14 Development Team Management338 15 Product Use Testing  368 PART 5 Launch391 16 Strategic Launch Planning  394 17  Implementation of the Strategic Plan  429 18  Market Testing  452 19  Launch Management482 20 Public Policy Issues505 APPENDIXES A Sources of Ideas Already Generated 532 Other Techniques of Concept Generation539 C  The Marketing Plan549 D  Guidelines for Evaluating a New Products Program  555 INDEX  559
ER  -