TY  - BOOK
AU  - Trout, Jack
TI  - New positioning : the latest on the world's # 1 business strategy
SN  - 0071147799
U1  - 659.111 
PY  - 1995///
CY  - Berkley,P.A,New York,Tokyo etc
PB  - McGraw Hill Pub. 
KW  - Positioning (Advertising)
ER  -