TY - BOOK AU - Hair, Joseph F. & others TI - Multivariate data analysis SN - 8131715280 U1 - 519.535 PY - 2009/// CY - Delhi PB - Dorling Kindersley (India) Pvt. Ltd. N1 - CONTENTS Preface 21 1 Introduction 25 Section 1 Preparing for a Multivariate Analysis 59 2 Examining Your Data 61 3 Factor Analysis 125 Section 2 Dependence Techniques 191 4 Multiple Regression Analysis 193 5 Multiple Discriminant Analysis and Logistic Regression 293 6 Multivariate Analysis of Variance 407 7 Conjoint Analysis 483 Section 3 Interdependence Techniques 577 8 Cluster Analysis 579 9 Multidimensional Scaling and Correspondence Analysis 653 Section 4 Moving Beyond the Basic Techniques 727 10 Structural equation Modeling : An Introduction 729 11 SEM ; Confirmatory Factor Analysis 794 12 SEM : Testing a Structural Model 867 Index 915 ER -