TY  - BOOK
AU  - Certo, Samuel C.
AU  - Certo, Trevis S.
TI  - Modern management
SN  - 8131706923
U1  - 658 
PY  - 2009///
CY  - Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
N1  - CONTENT: Part One Introduction to Management2 1  Modern Management: Skills for Success2 2  Managing: History and Current Thinking26 Part Two Modern Management Challenges48 3Corporate Social Responsibility and Business Ethics48 4 Management and Diversity78 5 Managing in the Global Arena104 Part Three Planning132 6 Principles of Planning132 7 Making Decisions154 8 Strategic Planning 176 9 Plans and Planning Tools202 Part Four Organizing  226 10Fundamentals of Organizing226 11Responsibility, Authority, and Delegation250 12  Managing Human Resources274 13  Organizational Change and Stress298 Part Five .Influencing324 14  Influencing and Communication324 15  Leadership350 16  Motivation380 17  Groups,Teams, and Corporate Culture404 18  Understanding People: Attitudes, Perception, and Learning  430 19  Encouraging Creativity and Innovation452 Part Six Controlling478 20Principles of Controlling  478 21 Production and Control  500 22 Information Technology  532
ER  -