TY  - BOOK
AU  - Fenn, Jackie
AU  - Raskino, Mark
TI  - Mastering the hype cycle : how to choose the right innovation at the right time
SN  - 1422121100
U1  - 658.406 
PY  - 2008///
CY  - Boston
PB  - Harvard Business School Press
KW  - Environmental health personnel
KW  - Organizational change
KW  - Technological innovations--Management
KW  - India -- Punjab
N1  - Contents Preface xi Acknowledgments  xvii Part 1 The Hype Cycle One  Hype Cycle winners and Losers  3 Two  Behind the Hype Cycle  25 Three  Hype Cycle Traps and Challenges  47 Four  Hype Cycle Opportunities and Lessons  65 Part 2 The STREET Process Fivewhat It Takes to Master the Hype Cycle  91 Six  Scope : Establishing the Context for Innovation109 Seven  Track: Collecting the Innovation Candidates  133 Eight  Rank : Prioritizing the Candidates  149 NineEvaluate : Understanding Rewards and Risks  165 Ten Evangelize and Transfer : Making It Happen180 Eleven : Future Cycles  211 Notes  219 Index  227 About the Authors  237
ER  -