TY - BOOK AU - Pocha, Fehangir S. Ed. TI - Marketing whitebook 2009-2010 U1 - 658.8 CY - New delhi PB - Business world N1 - CONTENTS Editor's letter ..8 Acknowledgements ..10 Section 1 - How India earns, spends and saves .. 33 Urban versus rural households ..38 Education and earnings ..78 Income and landholding patterns ..82 Income distribution by households .. 84 Impact of income on expenditure ..87 Routine and non-routine expenditure ..98 Financial vulnerability and consumer decision-making ..106 Saving patterns of households ..108 Households' perceptions about financial security .. 118 Profile of investors ..122 Households' investment ER -