TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management : analysis, planning, implementation and control
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
KW  - Marketing
KW  - Marketing--Management
KW  - Sociology--Study and teaching
KW  - United States
KW  - City planning
KW  - Social sciences
KW  - Traffic engineering
KW  - Developing countries
KW  - Procedure (Law)
KW  - Transportation engineering
KW  - India
ER  -