TY  - BOOK
AU  - Coughlan, Anne T. & others
TI  - Marketing channels
SN  - 813171263X
U1  - 658.84 
PY  - 2008///
CY  - Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
N1  - CONTENTS : Prefacexix PART I:  INTRODUCTION  1 Chapter 1Marketing Channels: Structure and Functions1 PART II: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY 40 Chapter 2  Segmentation for Marketing Channel Design: Service Outputs 40 Chapter 3Supply Side Channel Analysis: Channel Flows and Efficiency Analysis72 Chapter 4  Supply-Side Channel Analysis: Channel Structure and Intensity 112 Chapter 5Gap Analysis154 PART III:CHANNEL IMPLEMENTATION  196 Chapter 6 Channel Power: Getting It, Using It, Keeping It  196 Chapter 7  Managing Conflict to Increase Channel Coordination243 Chapter 8Strategic Alliances in Distribution289 Chapter 9Vertical Integration in Distribution330 Chapter 10  Legal Constraints on Marketing Channel Policies377 PART IV:CHANNEL INSTITUTIONS  425 Chapter 11Retailing 425 Chapter 12Wholesaling  484 Chapter 13Franchising518 Chapter 14  Logistics and Supply Chain Management  560 Company Index 577 Name Index583 Subject Index589
ER  -