TY  - BOOK
AU  - Modi, Pratik
TI  - Market orientation in non-profit organisations : innovativeness, resource scarcity, and performance 
U1  - 658.048 
PY  - 2011///
CY  - Anand
PB  - Institute of Rural Management (IRMA)
N1  - CONTENTS Abstract 1 Introduction  1 2 Theoretical Framework  3 2.1 Market Orientation in Non-Profit Organisations 2.2 Hypotheses Development 3 Methodology  11 3.1 Data Collection 3.2 Dealing with Common Method Biases 3.3 Measures 4 Structural Model Evaluation and Results  17 4.1 Does Resource Scarcity Moderate the Market Orientation and Performance Link? 4.2 Do Sources of Funding Moderate the Market Orientation and Performance Link? 5 Conclusions and Implications  21 5.1 Limitations Acknowledgements References
ER  -