TY  - BOOK
AU  - Crow, David
TI  - Left to right / the cultural shift from words to pictures
SN  - 2940373361
U1  - 070.4 
PY  - 2006///
CY  - Switzerland
PB  - AVA Publishing SA
N1  - CONTENT How to Get the Most from this Book  9 Definitions  10 Definitions / Glossary of Terms  12 Context / Introduction  16 1 THE TELEVISION AGE 25 The Arrival of Television  26 The Influence of Television Magazine Case Study  30 The Influence of Television  Advertising  35 A New Wave  38 Context A Post-modern Sensibility  42 The Influence of Television Penguin Books Case Study 2 LANGUAGE WITHOUT BOUNDARIES  53 Context  The Origins of Writing  The Rebus  55 Context / The Rebus / Connecting Writing with Sound  56 Utopian Ideals  58 Isotype Institute/1941-1969  58 The Rationale for Isotype / Words Divide: Pictures Unite  65 Context / The Politics of Writing  66 The Principles of Isotype Symbols  70 Isotype and Colour  76 Isotype and Linguistics / Value  78 Blissymbolics / Semantography / The Visual Language of C.K. Bliss  84 Blissymbolics / The Principles  86 Blissymbolics / Linguistics  88 Universal Perception / Adrian Frutiger  90 3 A NEW TYPOGRAPHY  101 Day-Glo Constructivism / Reprocessing  102 New Primitives  110 New Primitives / Neo-Modernism  115 Light the Blue Touch Paper and Stand Well Back  116 Fuse  118 Fuse / Typing Pictures  123 Context / The Printing Press  137 Context / Gender and the Alphabet  139 Context / Saved by Television  142 4 SAFETY, SPEED AND COMMERCE  145 The Pictogram 152/ Internationalism  146 5 CONVERGING TECHNOLOGIES  155 The Desktop Computer  156 Context / Technology as Catalyst  163 Context / Invading Languages  164 The Mobile Telephone  167 The Mobile Telephone Portable Identity  168 The Mobile Telephone / Frontline Reporters  172 Context / Amplifying Reality  173 SMS / Short Messaging System  174 Context / Summary  178 Bibliography  189 Index  190 Acknowledgements / Picture Credits  192
ER  -