TY  - BOOK
AU  - Christensen, Clayton M.
AU  - Raynor, Michael, E.
TI  - Innovator's solution: creating and sustaining successful growth
SN  - 1578518520
U1  - 745.2 
PY  - 2003///
CY  - Boston
PB  - Harvard Business School Press
KW  -  
KW  - Australia
KW  - Creative ability in business
KW  - Customer services
KW  - Success in business
KW  - Industrial management
KW  - Disruptive technologies
KW  - Travel -- Forecasting
KW  - Transport -- Choix des modes
KW  - Circulation -- Estimation
KW  - Voyage -- Prévision
KW  - CHOIX
N1  - CONTENTS In Gratitude vii 1. The Growth Imperative  1 2. How Can We Beat Our Most Powerful Competitors? 31 3. What Products Will Customers Want to Buy?  73 4. Who Are the Best Customers for Our Products?  101 5. Getting the Scope of the Business Right 125 6. How to Avoid Commoditization 149 7. Is Your Organization Capable of Disruptive Growth? 177 8. Managing the Strategy Development Process  213 9. There Is Good Money and There Is Bad Money  235 10. The Role of Senior Executives in Leading New Growth  267 Epilogue  Passing the Baton  285 Index  293 About the Authors  303
ER  -