TY  - BOOK
AU  - Berns, Gregory
TI  - Iconoclast : a neuroscientist reveals how to think differently 
SN  - 1422115011
U1  - 745.401 
PY  - 2008///
CY  - Boston
PB  - Harvard Business School Press
KW  -  
KW  - Personnel -- Direction
KW  - Neuropsychology
KW  - Psychology, Industrial
KW  - Creative ability
KW  - Iconoclasm
KW  - Personnel management - Manuals
N1  - CONTENTS ACKNOWLEDGMENTS ix INTRODUCTION  Doing What Can't Be Done  1 Howard Armstrong ONE Through the Eye of an Iconoclast13 Dale Chihuly, Paul Lauterbur, Nolan Bushnell TWOFrom Perception to Imagination  35 Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis THREE Fear-The Inhibitor of Action  59 Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions FOUR How Fear Distorts Perception83 NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. FIVE Why the Fear of Failure Makes People Risk Averse107 David Dreman, Bill Miller, Henry Ford SIX Brain Circuits for Social Networking129 Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett SEVEN Private Spaceflight-A Case Study of Iconoclasts Working Together  155 Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans EIGHT When Iconoclast Becomes Icon179 Arthur Jones, Jonas Salk, Steve Jobs APPENDIX The Iconoclast's Pharmacopeia  201 NOTES 223 INDEX 233 ABOUT THE AUTHOR 254
ER  -