TY  - BOOK
TI  - Harvard business review on managing high-tech industries
SN  - 1578511828
U1  - 658 
PY  - 1999///
CY  - Boston
PB  - Harvard Business School Press
N1  - CONTENTS Technology Integration : Turning Great Research into Great products  1 MARCO IANSITI AND JONATHAN WEST When Is Virtual Virtuous? Organizing for Innovation  31 HENRY W. CHESBROUGH AND DAVID J. TEECE The New Logic of High-Tech R&D  55 GARY P. PISANO AND STEVEN C. WHEEL WRIGHT Real-World R&D: Jumping the product Generation Gap  91 MARCO IANSITI How Architecture Wins Technology Wars  117 CHARLES R. MORRIS AND CHARLES H. FERGUSON Increasing Returns and the New World of Business  147 W. BRIAN ARTHUR Building Effective R&D Capabilities Abroad  171 WALTER KUEMMERLE Defining Next-Generation Products: An Inside Look  199 BEHNAM TABRIZI AND RICK WALLEIGH About the Contributors  223 Index  229
ER  -