TY  - BOOK
TI  - Harvard business review on emerging markets
SN  - 1422126498
U1  - 658.8 
PY  - 2008///
CY  - Boston
PB  - Harvard Business School Press
KW  - Balance of payments Developing countries
KW  - Commerce
KW  - International business enterprises
KW  - Brazil -- Rio de Janeiro
KW  - Developing countries -- Urban regions -- Housing
KW  - Brazil
N1  - CONTENTS Local Memoirs of a Global Manager  1 Gurcharan Das Managing Risk in an Unstable World  23 Ian Bremmer Serving the World's Poor, Profitably  45 C.K. Prahalad and Allen Hammond The Battle for China's Good-Enough Market  71 Orit Gadiesh, Philip Leung, and Till Vestring Strategies That Fit Emerging Markets  95 Tarun Khanna, Krishna G. Palepu, and Jayant Sinha Emerging Giants: Building World Class Companies in Developing Countries  131 Tarun Khanna and Krishna G. Palepu Inside the Mind of the Chinese Consumer  153 William McEwen, Xiaoguang Fang, Chuanping Zhang, and Richard Burkholder Cocreating Business's New Social Compact  173 Jeb Brugmann and C.K. Prahalad About the Contributors  201 Index  203
ER  -