TY - BOOK TI - Harvard business review on doing business in China SN - 1591396387 U1 - 658.1149 PY - 2004/// CY - Boston PB - Harvard Business School Press KW - Highway engineering KW - Business enterprises, Foreign KW - Commerce KW - Commercial policy KW - International business enterprises KW - Investments, Foreign KW - Routes -- Conception et construction KW - Routes -- Entretien et réparations KW - Technique routière KW - Highway and traffic engineering N1 - CONTENTS The Great Transition 1 KENNETH LIEBERTHAL AND GEOFFREY LIEBERTHAL The Chinese Negotiation 31 JOHN L. GRAHAM AND N. MARK LAM The Hidden Dragons 57 MING ZENG AND PETER J. WILLIAMSON Short-Term Results: The Litmus Test for Success in China 79 RICK YAN Entering China: An Unconventional Approach 105 WILFRIED VANHONACKER To Reach China's Consumers, Adapt to Guo Qing123 RICK YAN Trouble in Paradise 141 KATHERINE XIN AND VLADIMIR PUCIK The Forgotten Strategy 163 PANKAJ GHEMAWAT About the Contributors 187 Index 189 ER -