TY  - BOOK
TI  - Harvard business review on breakthrough thinking
SN  - 157851181X
U1  - 745.201 
PY  - 1999///
CY  - Boston
PB  - Harvard Business School Press
KW  -  
KW  - Nutrition
KW  - Creative ability in business
KW  - Technological innovations -- Management
KW  - Organization
KW  - Économie de la santé
KW  - Health economics
KW  - Developing countries
KW  - Case studies
N1  - CONTENTS: How to Kill Creativity  1 TERESA M. AMABILE Spark Innovation through Empathic Design  29 DOROTHY LEONARD AND JEFFREY F. RAYPORT Putting Your Company's Whole Brain to Work  57 DOROTHY LEONARD AND SUSAAN STRAUS A Film Director's Approach to Managing Creativity  79 EILEEN MORLEY AND ANDREW SILVER What's Stifling the Creativity at CoolBurst?  109 SUZY WETLAUFER The Discipline of Innovation  135 PETER F. DRUCKER Interpretive Management : What General Managers Can Learn from Design  153 RICHARD K. LESTER, MICHAEL J. PIORE, AND KAMAL M. MALEK Value Innovation : The Strategic Logic of High Growth  181 W. CHAN KIM AND RENEE MAUBORGNE About the Contributiors  211 Index  217
ER  -