TY - BOOK AU - Collins, Jim TI - Good to great : why some companies make the leap and others don't SN - 0066620996 U1 - 658 PY - 0000///2 CY - London,New York etc PB - Harper Collins Pub. N1 - CONTENTS Acknowledgmentsix Preface xiii 1. Good Is the Enemy of Great 1 2. Level 5 Leadership 17 3. First Who..Then What41 4. Confront the Brutal Facts (Yet Never Lose Faith) 65 5. The Hedgehog Concept (Simplicity within the Three Circles) 90 6. A Culture of Discipline 120 7. Technology Accelerators144 8. The Flywheel and the Doom Loop164 9. From Good to Great to Built to Last 188 EPILOGUE : Frequently Asked Questions211 Research Appendices 219 Notes 261 Index287 ER -