TY  - BOOK
AU  - Barney, Jay B.
TI  - Gaining and sustaining competitve advantage
SN  - 8120342321
U1  - 658.4012 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning Pvt Ltd
N1  - CONTENTS Preface  xi PART 1:The Logic of Strategic Analysis1 1 Introduction: What Is Strategy?1 2 Firm Performance and Competitive Advantage15 3 Evaluating Environmental Threats44 4 Evaluating Environmental Opportunities  76 5 Evaluating Firm Strengths and Weaknesses: The Resource-Based View115 PART 2:  Business Strategies152 6 Cost Leadership152 7 Product Differentiation180 8 Flexibility: Real Options Analysis Under Risk and Uncertainty  216 9 Tacit Collusion: Cooperation to Reduce Competition246 PART 3: Corporate Strategies  271 10 Vertical Integration Strategies271 11 Diversification Strategies301 12 Implementing Corporate Diversification332 13 Strategic Alliances  363 14 Merger and Acquisition Strategies  391 15 International Strategies419 Bibliography  450 Index  481
ER  -