TY  - BOOK
AU  - Ubel, Peter A.
TI  - Free market madness : why human nature is at odds with economics - and why it matters
SN  - 1422126099
U1  - 658.8 
PY  - 2009///
CY  - Boston
PB  - Harvard Business School Press
KW  - Economic development
KW  - Free enterprise
KW  - Human behavior
KW  - Cartography
KW  - Remote sensing
KW  - Thematische Kartografie
KW  - Fernerkundung
KW  - Indien
N1  - CONTENTS Preface  vii Acknowledgmentsxiii Part I:  Maximizing Our Best Interests by Expanding Our Waistlines? ONE  The Invisible Hand Meets the Unconscious Brain 3 TWO  Is the Obesity Epidemic a Consequence of Rational Choices?  13 Part II:  The Rise of Behavioral Economics and Soft Paternalism THREE  Bank Tellers, Fighter Pilots, and the Limits of Rationality 33 FOUR  Cashews, Coffee Mugs, and the Birth of Behavioral Economics   47 FIVE  Kinder, Gentler Paternalism  65 Part III:  Unconscious Appetites and Expanding Waistlines SIX  Irrational Tastes and Bottomless Soup Bowls79 SEVEN  Impulsive Behavior and the Battle Between Our Current and Future Selves  91 Part IV:  Irrationality at Home, Office, and Hospital EIGHT  Spacious Lawns and Long Commutes 115 NINE  Risky Feelings and Cigarette Breaks129 TEN  The Price of Life and the Cost of Health Care 151 ELEVEN  Marketing and the Science of Persuasion 171 TWELVE  Balancing Liberty and the Pursuit of Well-Being 191 THIRTEEN  Can Government Combat Obesity Without Becoming a Nanny State? 205 Notes 227 Index 241 About the Author 257
ER  -