TY  - BOOK
AU  - Boyer, Kenneth Karel & others
TI  - Extending the supply chain : how cutting-edge companies bridge the critical last mile into customer's homes
SN  - 8120337530
U1  - 658.7 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Pvt Ltd
N1  - CONTENTS Foreword  vii Preface  xi Part 1 : Introduction  1 1 The great divide between customers and retailers  3 Part 2 : Strategies  25 2 Decoupled extended supply chains  27 3 Semi-exteneded supply chains  49 4 Fully extended supply chains  81 5 Centralized extended supply chains  107 Part 3 : Tranforming the Supply Chain  133 6 Strategy : meshing operational and marketing goals  135 7 Marketing : tapping customers' latent desires  155 8 Supply chain design : how to bridge the last mile  171 9 Information technology : facilitating learning and streamlining transactions The future of the extended supply chain  205 10 The future of the extended supply chain  231 Index  241
ER  -