TY  - BOOK
AU  - Raj, Razaq and others
TI  - Events management : an integrated and practical approach
SN  - 1412923352
U1  - 658.1 
PY  - 2009///
CY  - New Delhi,London etc
PB  - Sagar Pub.
N1  - CONTENTS 1  Introduction  1 2  Types of events  10 3  Planning for festivals, conferences and events  24 4International and legal requirements for event organisers  37 5  Human resource management  50 6  Events tourism  68 7  The marketing process  82 8  Integrated marketing communications and public relations  105 9  Event sponsorship    123 10  The role of finance as a resource  135 11The importance of fundraising and other sources of finance  154 12  Costing and pricing strategies  167 13  Capital investment decisions   185 14  E\ ent logistics - an integrated approach  202 15Events production and equipment design  215 16Lights and associated equipment in common usage at  venues and events 227 References240 Index  245
ER  -