CONTENTS Acknowledgements viii Introduction 1 PART 1: FOUNDATIONS AND BUILDING BLOCKS Editor's Introduction 9 Margaret Wetherell 1Themes in Discourse Research: The Case of Diana 14 Margaret Wetberell 2 From Saussure to Critical Sociolinguistics: The Turn Towards a Social View of Language 29 Gunther Kress 3 Wittgenstein and Austin 39 Jonathan Potter 4 Goffman, Garfinkel and Conversation Analysis 47 John Heritage 5 The Ethnography of Speaking: Sapir/Whorf, Hymes and Moerman 57 Kristine Fitch. 6 Language, Struggle and Voice: The Bakhtin/Volosinov Writings 64 Janet May bin 7Foucault: Power, Knowledge and Discourse 72 Stuart Hall PART 2: SOCIAL INTERACTION Editor's Introduction 82 Simeon J. Yates 8 Footing 93 En<ing Goffman 9 Lecture 1: Rules of Conversational Sequence 111 Harvey Sacks 10 The Construction of 'Delicate' Objects in Counselling 119 David Silvertnan 11 Interethnic Communication 138 John Gumperz 12 The Relativity of Linguistic Strategies: Rethinking Power and Solidarity in Gender and Dominance 150 Deborah Tannen 13 Just Say No? The Use of Conversation Analysis in Developing a Feminist Perspective on Sexual Refusal 167 Celia Kitzinger and Hannah Frith PART 3: MINDS, SELVES AND SENSE MAKING Editor's Introduction 186 Margaret Wetherell 14 Unfolding Discourse Analysis 198 Jonathan Potter and Margaret Wetherell 15 Discursive, Rhetorical and Ideological Messages 210 Michael Billig 16 The Multivoicedness of Meaning 222 James Wertsch 17 Emotion 236 Derek Edwards 18 Self-Narration in Social Life 247 Kenneth Gergen 19 Positioning: The Discursive Production of Selves 261 Bronwyn Davies and Rom Harre 20 Gender Difference and the Production of Subjectivity 272 Wendy Hollway PART 4: CULTURE AND SOCIAL RELATIONS Editor's Introduction 284 Margaret Wetherell 21 Social Semiotics 294 Robert Hodge and Gunther Kress 22 Principles of Critical Discourse Analysis 300 Teun Van Dijk 23 Textualizing Global Politics 318 Michael Sbapiro 24 The Spectacle of the Other 324 Stuart Hall 25 The Construction of an LD Student: A Case Study in the Politics of Representation 345 Hugh Mehan 26 The Tavistock Programme: The Government of Subjectivity and Social Life 364 Peter Miller and Nikolas Rose CONCLUSION 27 Debates in Discourse Research 380 Margaret Wetherell Index 400