CONTENTS
i) Abstract
ii) Introduction
iii) Aim & Objectives
iv) Scope & Limitations
v) Methodology
Chapter 1 - Factors impacting Customer Behaviour in retail spaces
1.1 Factors influencing customer behaviour
1.2 Influence of brand image on customer
behaviour
1.3 Methods of studying customer behaviour
1.4 Types of customer behaviour studied by
retailers
Chapter 2 - Large Format Stores & Spatial Organisation Strategies
2.1 Types of Large format Stores
2.2 Components of Retail Environment
2.3 Spatial Organisation
2.4 Types of Store layout and its usage
2.5 Psychological strategies used in retail
environment9
Chapter 3 - Ikea : A Theoretical Perspective
3.1 Why Ikea
3.2 Introduction to Ikea
3.3 The Blue Box
3.4 Spatial organisation principles
Chapter 4 - Ikea- Case Study
4.1 Methodology of Case Study
4.2 Ikea, Navi Mumbai
4.3 Customer mapping
Chapter 5 - Conclusion
Appendices
vi) Image Refrences
vii) Bibliography10