Contents
Introduction 1
The Physical Book 7
Kinds of Books 9
The Parts of a Book 11
Printer's Specifications 18
Printing 27
CHAPTER 2 Type 31
Brief History 33
Looking at Letters 37
Font Categories 38
The Character Set 45
Choosing Type 49
Type Size 55
Styling Type 56
CHAPTER 3 The Cover 59
What's on a Cover 61
The Creative Brief 66
Genre 70
Craft 80
Process 90
The Online Cover 92
The Rest of the Cover 94
CHAPTER 4 Inside the Book 99
The Spread 100
Front Matter 101
Back Matter 107
The Body of the Book 109
The Page 120
Setting Type 123
Interior Decorating 130
CHAPTER 5 Illustrated Books 33
Illustrated How? 134
Vision and Planning 135
Designing Visual Books 141
Image Quality and Production 148
CHAPTER 6 Ebooks 151
Brief History 153
Devices and Apps 155
Reflowable Ebooks 156
Fixed-Layout Ebooks 163
CHAPTER 7 The Design Process 167
Traditional Publishing 169
Self-Publishing 185
The Finished Book 199
Postscript 201
Appendix 203
Type Etiquette 204
Freelance Design Contract 208
Resources 213
Glossary 217
Notes 226
Further Readings 233
Image Credits 237
Acknowledgments 238
Index 239