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Graphic artist and his design problems

By: Publication details: Niggli Verlag 2023Description: 199,ipISBN:
  • 9783721204662
DDC classification:
  • 741.6 MUL
Contents:
contents Preface to the revised edition Foreword The graphic artist and his task From illustrative to objective graphic art Typography in advertising Sans serif as the expression of our age Photography in advertising Illustration in advertising Colour in advertising Logo and brand name in advertising Copy in advertising Uniformity in advertising Form to match the content The grid as an aid in the design of advertisements, catalogues, exhibitions, etc. The graphic artist as exhibition designer Cultural publicity Concert posters for the Tonhalle Gesellschaft Zurich Photographic experiments Teamwork Science and visual communication A training system for the graphic designer Biography
List(s) this item appears in: Display of New Collection of Design Books - 2024
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book CEPT Library Processing Center Faculty of Design 741.6 MUL Available 025971
Total holds: 0

contents
Preface to the revised edition
Foreword
The graphic artist and his task
From illustrative to objective
graphic art
Typography in advertising
Sans serif as the expression
of our age
Photography in advertising
Illustration in advertising
Colour in advertising
Logo and brand name in advertising
Copy in advertising
Uniformity in advertising
Form to match the content
The grid as an aid in the design
of advertisements, catalogues,
exhibitions, etc.
The graphic artist as exhibition
designer
Cultural publicity
Concert posters for the Tonhalle
Gesellschaft Zurich
Photographic experiments
Teamwork
Science and visual communication
A training system for the graphic
designer
Biography

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